Advergaming promo created for the launch of the new Chupa Chups Bubble Gum, a candy with which children could do balloons much larger than normal.
The online game format was the perfect way to communicate the qualities of this new lollipops to a target very related to world of video games.
Daniel Calabuig, Iu La Lueta and Raúl Gª Uclés
illustrations & programming:
- view infoOnline advergaming:
A delusional universe designed to connect in an original and creative way with the young target, based on the skill of exploding gum bubbles made by the 57 kids before they fly. A soundtrack created in 8-bit key, the style of game consoles that swept 80. Funny scenarios inspired by the products flavors of Strawberry and Cola. Pets with Japanese manga comic style. And a curious group of exclusive characters are some of the surprises the game Bubble Game Challenge that it was offered to users.