Tocu is a pioneer association in Ibiza and Formentera that promotes autonomy, health and quality of life for people with some kind of functional diversity. From even before its formal establishment, we have been selflessly helping them to grow as a brand and communicate best the excellent work carried out.
During this time we have been creating the visual identity of Tocu, from the initial conceptualization of the naming and logo, to developing its friendly corporate identity and other graphic materials.
Naming creation and global brand development
design & development:
- view info#Toen1tweet:
On the occasion of World Day of Occupational Therapy, 27 October 2012 Tocu suggested on Twitter the challenge of defining the concept of Occupational Therapy in only 140 characters. The idea was well received and generated a high user online engagement, to the point that it was decided to make a poster of thanks with the best tweets. In this poster Tocu gave his own definition of OT by a typographical game made from the definitions of all participants.