Maison de la France

Francias

Proposal to promote French tourism brought to contest in 2003. The concept presented revolved around raising awareness of the wide range of tourist the French country in a different way from the traditional.

This campaign emphasized in the popular clichés of the French capital with the intention of promoting many other things which are less known in the rest of France and could be of great interest.

more info
date: September 2003

agency:
Adstore Young & Rubicam

creative team:
Raúl Pau, Alex Torres, Pablo Meyre and Raúl Gª Uclés