Proposal to promote French tourism brought to contest in 2003. The concept presented revolved around raising awareness of the wide range of tourist the French country in a different way from the traditional.
This campaign emphasized in the popular clichés of the French capital with the intention of promoting many other things which are less known in the rest of France and could be of great interest.
Adstore Young & Rubicam
Raúl Pau, Alex Torres, Pablo Meyre and Raúl Gª Uclés
- view infoFrancias:
The creative concept allowed multiple advertising declinations that reinforced the main idea.
- view infoPromotional advertising:
Advertising print proposals with promotional offers.
- view infoMagazine:
Proposal of design and layout for magazine "Escapadas" (getaway).
- view infoDirect marketing:
Promotional brochure campaign to reinforcing the concept.