Compra en petit

Small shopping campaign

In Sr.Qu. we can develop integrated communication campaigns, creating and managing a team adapted to the specific needs of the project. This is demonstrated by campaigns such as “Compra en petit” (Shop in small), an awareness and support campaign for small businesses in the island of Ibiza where we had to find, organize, coordinate and lead the team needed to develop the campaign and to achieve each of their specific areas in the best way (see specific info on the label “more info”).

The campaign “Compra en petit” was a local campaign on the island of Ibiza, where we tried to raise awareness of the importance of the small, individual and local actions on the economy and overall welfare (Glocal thinking). For this we developed numerous communication materials: spot TV, radio wedges, newspaper ads, billboards, online banners, social network actions and various promotional material as bags, stickers, calendars, etc…

more info
date: November 2014

Consell Insular d'Eivissa

project: Communication campaign in support of small shopping in Ibiza

project coordination: FECOEF

creative direction management: Sr.Qu.

corporate & graphic design development: Sr.Qu.

creative support & Social Network management:
Made the Agency

illustrations: Juan Pablo Celestino (Dr. Juanpa)

audiovisual production:
Horse Work Films

campaign music:
Projecte Mut (En Voler)

radio wedge voice:
Alba Álvarez (SER Ibiza)

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