Volkswagen Beetle

I love my Beetle

With the arrival of a new VW Beetle in 2011, Volkswagen needed to prepare the ground for this new release trying to recapture the spirit that led the legendary Beetle to be more than just a car.

For this we proposed a campaign consisting of a collection of stories by the users who have had contact with the brand (well being owners or through any other experience).

Art Direction
Web design

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Phase 1:
In the first phase we tried to collect all these people stories around the VW Beetle (former owners, members of clubs Beetle, etc...).
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Phase 2:
In a second phase, would be held a professional film contest where the visual arts had to choose one of these stories and bring it to audiovisual format. After this, the videos would be submitted to the online user votes and the most voted would win an incredible new VW Beetle 2011 edition.
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Piezas con historia:
Todas estas historias, tanto en formato texto como audiovisual, formaban un contenido de marca ideal para ser compartido de forma online por los propios usuarios. Con esta campaña Volkswagen no sólo conseguiría recuperar el espíritu perdido con las últimas ediciones de Beetle, sino que generaría un activo de marca espectacular que incluso podría ser llevado a otros soportes como libros, dvds, comics, etc, y ser entregado en forma de “Welcome Pack” junto a la compra del nuevo VW Beetle 2011.