Zurich

Zurich Golf Cup

In 2008, Zurich Insurance Agency decided to sponsor golf tournaments instead of sailing regattas as he had done the years before. This sport was used as the main way to create an incentive plan for the commercial network.

Commercial agents received a personalized mailing with letter, convertible booklet kit and mini golf course to play golf in the office. We used a humorous style in this campaign to make the brand closer and more fun.

more info
date: January 2008

agency: Shackleton Direct

creative team:
Alex Reizabal, Montse Aroca and Raúl Gª Uclés

awards:
Silver Echo Award 2008