Volkswagen Polo

25 before the 25

To promote the launch of the new Volkswagen Polo in 2010, we gave to two real guys (no actors) the opportunity to make a Spain tour driving with one goal, they had complete an amazing list of their 25 dreams to do before their 25 birth.

Their list contained as crazy activities as swimming with sharks, go to party with a celebrity, kiss 13 girls in one night… All these experiences would be recorded by themselves and later hung in his personal blog, social network profiles and even its own Youtube Channel.

Art Direction
Graphic Design
Web design

view info
The main players:
Angel and Raul, the two starrings of the story, met through in a previous campaign also done by Seisgrados, cocoylola.com, where two girls were looking for a boyfriend as a campaing for new VW Polo.
view info
Thomas Party:
Many activities had the help and cooperation of their fans. One of the highlights of all the activities was "Riding a party at Thomas house”, a friend of Raul and Angel who they wanted to encourage after the breakup with his girlfriend. For this they organized a surprise party, creating a Facebook event (with over 52000 souls targeted after 2 weeks). In the end they could not get all (obviously), but the party was one of the most successful Facebook events that will be remembered for many years.