SM Turístic

Serra Mayans Group

Creation of corporate identity for the Serra Mayans Hotel Group, developing a consistent brand image for both the hotel group itself (SM Turístic) and for each of its sub-brands within lbiza and Formentera (Hotel Putxet, El Coto Apartments and Hostal Rosales).

Each of the logos of the hotel group had to operate independently, yet must live as a sub-brand of the Serra Mayans Hotel Group. Thus was born the SM Group Turístic.

more info
December 2010

Global brand design for the hotel group and sub-brands

client contact:
MC Publicidad

design & development: