Creation of corporate identity for the Serra Mayans Hotel Group, developing a consistent brand image for both the hotel group itself (SM Turístic) and for each of its sub-brands within lbiza and Formentera (Hotel Putxet, El Coto Apartments and Hostal Rosales).
Each of the logos of the hotel group had to operate independently, yet must live as a sub-brand of the Serra Mayans Hotel Group. Thus was born the SM Group Turístic.
Global brand design for the hotel group and sub-brands
design & development:
- view infoMediterranean brand:
The main symbol of SM Turístic was formed from 2 shapes representing the initials of the brand naming ("S" and "M"), at the same time trying to reflect one of the main attributes of tourism in the Balearic Islands (the "Sun" and "Sea" – Sol y Mar in spanish). The color palette was selected corresponding to these natural elements from which the brand was departed to create a new visual identity.
- view infoSub-brands:
Variants of the new logo created for the main brand SMTurístic.