Damm

Referéndum Saaz

A new low alcohol beer wanted to break into the local market of Barcelona. “SAAZ, the beer for those who don’t like beer”. But before this we decided to call a referendum where the consumers themselves were who would decided by voting if this beer deserved to finally exist.

To do this we created an electoral campaign with all the corresponding vote materials, his election headquarters (bars) and even a charismatic speaker (Karl). In addition, the campaign was supported by a website, a channel on youtube and a grand finale event where it would be released the final results of the votation.

more info
date: June 2007

agency: CP Proximity

creative team:
Xavi de la Cruz, Jordi Ramón, Iñigo Castro, Eva Santos and Raúl Gª Uclés

awards:
- Silver El Sol 2008
- Silver Iman 2008
- 2 finalists Iman 2008
- Finalist Fiap 2008