The Art of Life

To increase the knowledge of the intrinsics of Martini, it was created a monthly publication called Gazzeta. This publication was part of a branded consumer program (The Art of Life), whose aim was to inform about the great amount of details surrounding the Martini brand (anecdotes, glamour, botanicals, process development, history, etc).

This original masterpiece, was presented in a pull down folder format that that showing a collection of moments and details around the brand. In addition, each publication contained the gift of a historical Martini póster.

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date: September 2009

agency: Seisgrados

creative team:
Daniel Calabuig, Iu La Lueta and Raúl Gª Uclés