Cheetos & Beat

In order to position Cheetos as non sedentary snack between child groups, we sought a concept related to movement and physical activity. The path chosen was the world of music and dance, and for that we created the universe Cheetos & Beat consisting of a new style of dance.

We developed a print campaign where the main protagonist was the brand mascot (Chester), and the main objective was to promote young audience interaction with the brand so that it will create more physical and healthy activity around it.

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date: October 2006

agency: CP Proximity

creative team:
Jaume Leis, Carlos Adán, Eva Santos and Raúl Gª Uclés

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