For the announcement of a new financial deposit of Caixa Sabadell, we created an original piece of direct marketing where to read the information the user had to interact with the printed piece itself like it was the popular Wii Remote.
Through this interaction with a single piece of paper we achieved to capture the customer’s attention and get better business response. A simple but effective piece.
agency: Shackleton Direct
Gabriel Catalá, Alex Reizabal and Raúl Gª Uclés