Bacardi

Freedom Route 2010

Pure Branded entertainment campaign, where 3 friends would live exciting experiences travelling around Europe over a month. This was the 4th and last edition, originally called the Bacardi Murmansk Route. Different name but same spirit: BFR’10, a journey in search of freedom.

To spread the campaign, we created various actions both offline and online (print advertising, web, social media, banners, etc …), besides the main audiovisual content that was recorded occasionally even by travelers themselves and issued on a weekly online chapters.

more info
date: September 2010

agency: Seisgrados

creative team:
Daniel Calabuig, Jordi Luque and Raúl Gª Uclés

media coordination:
Isabel Cruz

project management:
Amparo Tamarit & Capuccine Decottingnies

production: Minerva Liste

copy: Cira López

audiovisual edition & production:
Antártida

web programming:
http Comunicación

social media: Friend to friend