Bacardi wanted to connect with young audiences in a fresh and original way. We created an unique and original competition: The University Parties League.
In this competition, young people from different universities compete with each other to turn their faculty in the most creative and fun around the country.
Daniel Calabuig, Iu La Lueta, Randi Vergés and Raúl Gª Uclés
- view infoDifferent Graphic lines:
The organizing people had 5 different graphic lines to choose the artwork that would communicate their party (posters, tickets, flyers...)
- view infoThe parties:
During the campaign more than 80 parties were held across the country and was collected numerous audiovisual material available also on the web.
- view infoOnline platform:
During the campaing was enabled an online platform where users could consult audiovisual content of the parties, make comments, see the development of the league and even promote their own parties with videos. Another important communication channel for the campaign was the social networks like Facebook or Patata Brava.
- The videos:
An original university competition where the most important was to be the coolest of the country. The faculties earned points both within the party and through the web hanging their original videos around the brand.