Car League

In 2007 the Audi Aftersales Spain Area needed to solve the decline in customer satisfaction caused by the increase of repetitive damage in their vehicles.

To achieve this we created a Motivation Plan aimed to Audi dealership workers which was based on a competition between the different workshops and dealers of the brand:
The CAR league.

more info
fecha: March 2007

agency: CP Proximity

creative team:
Eva Santos, Xavi de la Cruz and Raúl Gª Uclés